DIRECT RESPONSE VIDEOS

DESCRIPTION

Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response advertisements must trigger immediate action from prospects, since the goal is to generate leads quickly. In contrast to traditional marketing, which aims to raise brand awareness and promote brand image long term, direct response shows ROI immediately.

Marketers can leverage direct response on any numbers of channels, including TV, print, radio, email, digital and social. Each direct response campaign should have a specific goal — sign up, share with contacts, register, etc. — and, in exchange, provide prospects with an irresistible offer.

Optimization: Direct Response videos are optimized for Watch through and click through rates.
Key Attributes: Stronger CTA, Unique to target.
Types of Direct Response Videos: Sales Videos, Infomercials

TOP DISTRIBUTION CHANNELS

OBJECTIVE

70%
SALES
25%
AWARENESS
10%
MESSAGING
44%
EDUCATION

BUYER'S JOURNEY

Unaware
Awareness
Informational
Consideration
Buying
Using
Advocating